Felix Scholz
The world of watches is awash with promotional videos. Every time a brand releases a new watch, or announces a new initiative/partnership?a camera crew is on hand to record the moment for posterity. But the truth is?we’ve never seen a video as rapido?and as, well, sexy, as this hyper-energetic effort by Tudor. Which to our eyes, and with our?(rarely used) cinephile hats on, appears to have been directed?by Guy Ritchie after at least 15 short blacks. And a pill or two of Viagra.So, it’s not really R-Rated 18+, but it is hot. Those with a fear of thick Italian accents, fast moving objects and edits should avoid. For everyone else,?we strongly recommend?a look, because the dynamic duo of?Davide Cerrato, Creative Director of Tudor and Andrea Ferraresi, Design Director of Ducati are ready to unleash all the ways their work overlaps. Motorbikes, wristwatches, it’s all the same to these guys. You may need a lie down afterwards though. All in all it amounts to probably the perfect sum up of the matte stealthness of the Tudor Fastrider Black Shield. It’s understated, it’s stylish and, judging by the clip here, highly likely to boost your testosterone levels.To prove our point, we’ve pulled out our favourite moments – with subtitles, for extra sexiness. You will get our drift here. These moments speak for themselves, but for full Italian accented goodness, make sure you scroll down for the full video.1. Davide Cerrato, Creative Director at Tudor talking about the virile world of Tudor.2. Sorry, the virile and high-performance world of Tudor.3. Not to be outdone, Andrea Ferraresi, Design Director of Ducati talks about the Ducati style philosophy.4. Here’s Andrea again, caressing the Ducati Diavel Carbon.5. Racing is about passion, and this guy has it.
18.02.15