Nick Kenyon
Over the weekend, we unveiled a new watch by a different brand with a colourful dial. The crowd went properly crazy. In a dark year, colour has never been more wanted, or more welcome on the most visible parts of a watch. Being the dial, the bezel, the strap. The LVMH Watch Department is continuing its impressive run of new smartwatches in 2020 at pace, with the latest member of the Switzerland/Silicon Valley marriage, the TAG Heuer Connected, now being offered in a range of bright colours.A short history of smart watches in 2020After the standard version of the TAG Heuer Connected was released in March, it was followed by the Hublot Big Bang e, and then the latest expression of the TAG Heuer Connected Golf Edition, making this latest release the fourth for the year so far. While the updates in this latest smartwatch are focused on the aesthetics, the new colours do inject an element of fun and playfulness into the collection that wasn’t there before.You get all of the same day-to-day functionality as the standard colourway, including the full suite of notifications from emails and social media, incoming calls, NFC payments with Google Pay and Google Maps, as well as the fitness and exercise specific apps that come preloaded with the watch.Watch the longer video review of the TAG Heuer Connected 3Check them out here in a video Andrew put together. There’s obviously an appetite out there, it’s among the most viewed videos of the last few months.A new blue bezel, and new case optionsThere are now multiple case and bezel options.Brushed steel and black ceramic bezelBlack PVD titanium case and ceramic bezelNEW – Brushed steel with a charming navy blue ceramic bezelNEW – Titanium case with a sandblasted finish without the black PVD coatingIn addition, there are also new brightly coloured rubber straps, and different dial options that you can set on the screen of the watch, such as this popping lime second hand.These updates offer even wider options for personalisation of the watch, with the blue ceramic bezel framing the OLED touchscreen in a slightly softer way than the more severe black bezel option, and the darkened metal of the sandblasted titanium visible for all to see without the PVD treatment.The new strap colours also come in yellow and green as well as existing orange, red or khaki straps mean there is a combination for any taste and will complement any outfit. The standard versions serve up an under-the-radar option, while these new colours aim to make an unmistakably bold statement.Pricing and availability of the TAG Heuer Connected Generation 3:The steel TAG Heuer Connected with blue bezel on rubber strap is AUD$2600The steel TAG Heuer Connected with blue bezel on steel bracelet is AUD$2900The titanium TAG Heuer Connected with sandblasted finish on rubber strap is AUD$3100All three references are available at TAG Heuer boutiques and online here.Made in partnership with TAG Heuer. However, the opinions expressed in this article are our own in accordance with our Editorial Policy.
09.07.20