Andrew McUtchen
Omega is launching its first eyewear collection for men and women in partnership?with Italian eyewear powerhouse Marcolin, the group behind brands such as Tom Ford and Balenciaga. Across all brands, Marcolin produced a staggering 14.3 million eyeglasses in 2015.?Each model of Omega?sunglasses will be made in Italy and come in two sizes and colour variations. We received a?pair of the Wayfarer style sport sunglasses in Rio recently and noted the obvious quality of the glasses (the lenses are polarised and deflected the glare from the canoe slalom perfectly) as well as some interesting design nuances, including the Omega logo which has been integrated to form both a bridge and the nose padsOmega Wayfarer style sunglasses.Other evidence of Omega design DNA can be seen on the?round oversized style of the Constellation model which references the iconic?Constellation ‘claws’ ?in metal end pieces and with the faceted acetate frames said to be inspired by the Constellation’s ‘Pie-pan’ dial.Omega Constellation style sunglasses.This is an exciting step for OMEGA because it leads our brand into new areas of opportunity. With our long history, there is real brand substance and authenticity to work with and we have ensured that it is truly represented in every pair of sunglasses, chief executive of Omega, Raynald Aeschlimann was reported as saying by AMEinfo.?It's also been beneficial to share this project with Marcolin, as their renowned expertise and background with high-level brands has allowed us to produce some fantastic products. For customers, this is a chance to find new ways to express personal style and a passion for our brand.Omega, Pilot Style Sport sunglassesProducts of the first collection will be exclusively available at?Omega boutiques around the world in the coming months. The Chadstone Omega boutique in Melbourne is receiving models in the Constellation Style ($625), Butterfly Style ($625) and Pilot Style Classic ($375) later this week.
24.08.16