The future of luxury watch marketing is 3D
D.C. Hannay
Watches are big business, and despite periodic highs and lows, the industry is estimated to wind up 2023 at nearly US$100 billion. Naturally, competition is fierce, and brands are always looking for new ways to stand out from the crowd. Of course, this can happen when you release a great product, but getting consumers' attention am.................. 07.10.23 More
The Richard Mille RM 88 Smiley is seriously funny and the feel-good watch of the year
Borna Bosnjak
Richard Mille never shy away from a piece that’s a little bit “out there”, whether that’s the Bonbon collection, Bubba Watson’s RM38 Pink Watch or the brand new Richard Mille RM 88 Smiley. Incorporating sunshine and rainbows, the Smiley takes inspiration from a 1972 publication of France Soir, which .................. 07.10.22 More
INTRODUCING: The Bulgari Aluminium GMT Amerigo Vespucci
Fergus Nash
When you think of watch collaborations with the Italian navy your mind would usually travel to a brand like Panerai, or possibly even Squale. That said, with Bulgari so proud of their Italian heritage, it makes perfect sense that they would pay tribute to an important piece of their nation’s history, regardless of their milit.................. 07.10.22 More
FRIDAY WIND DOWN: A Porsche parade in Paris with TAG Heuer
Well, I have definitely been racking up some miles of late. Following the launch of the Norqain Wild One in?Zermatt, I was scarcely back in New York City before heading off to Paris for the launch of the TAG Heuer x Porsche 911 Carrera R.S. 2.7 Limited Editions in honour of the classic car’s 50th anniversary.The launch was held in Paris becau.................. 07.10.22 More
VIDEO: the TAG Heuer Three Hands Collection offers entry-level goodness
TAG Heuer looked to strip down their iconic Carrera to the essentials in the early 2000s to create a new entry-level proposition for the larger marketplace. The idea was to maintain the clean lines and aesthetic the collection built its name upon, but in a less complicated and more approachable fashion. Since its introduction decades ago, the boile.................. 07.10.21 More
Ryan Gosling announced as TAG Heuer's newest brand ambassador
Brand ambassadors are a huge promotional tool for brands today, aligning their products with famous faces to extend the reach and awareness for their timepieces. But it isn’t a simple science, not all partnerships are created equal. The best ambassador alliances stem from celebrities who have a genuine aura, who are not simply a shill looking.................. 07.10.21 More
Introducing: The Collective x IWC Pilot's Watch Chronograph Edition C.03
Two watch lovers, Gabe Reilly and Asher Rapkin, wanted to take the idea of a watch collectors' club a step further, founding Collective Horology. The idea was to create a positive and intimate space for horological enthusiasts to come together and share their love for all things watchmaking. What separates Collective Horology from other clubs is th.................. 07.10.21 More
Introducing: the Audemars Piguet Royal Oak Concept Flying Tourbillon 38.5mm
The Audemars Piguet Royal Oak Concept collection is a safe space for AP to explore new complications and designs, a playground where the holy trinity brand really differentiates itself from its peers. I can confidently say that AP, when compared against Patek Philippe and Vacheron Constantin, excels within the trio by creating more adventurous time.................. 07.10.21 More
James Robinson
Editor’s note: As I go to post this review, something very sad just dawned on me. It’s been over three years since I’ve had a holiday as long as the power reserve of this watch. Which is 10 days. Ten. Days. Which means this watch would still be ticking after one wind upon my return from these far-too-short R.................. 07.10.20 More
Ten Watches That Wear Smaller Than Their Case Diameters
Yesterday, we published an explainer on why lug to lug measurement is a better fit-telling metric than case diameter. Today, we’re continuing the theme, with yet more examples, this time with a focus on big watches that are suitable for smaller wrists. At the end of the day there is no substitute for trying on a watch in the metal, but making.................. 07.10.20 More
Big watches for small wrists 10 watches that wear smaller than their case diameters Part 2
Editor’s note: As we discussed here and in Part 1 of this article, watch lug to lug is an oft misunderstood element in finding the perfect fitting watch to your wrist. Here’s why.?Ressence Type 1 Slim (42mm x 46mm)While some Ressence Type references push upwards of 52mm lug to lug, if you are looking for one of their more compact offeri.................. 07.10.20 More
INTRODUCING: The Blancpain Fifty Fathoms Barakuda Limited Edition
Nick Kenyon
The Blancpain Fifty Fathoms looks like a lot of other watches out there, and there’s a reason for that. The Fifty Fathoms was first. It was one of the first watches ever designed for diving and, as a result, has become almost the Universal Man of dive watches, where all watches that follow are derivative. Within the Fifty Fat.................. 07.10.19 More
INTRODUCING: The Ulysse Nardin Diver Chronometer streamlined and launched in luxury
Cameron Wong
In my eyes there's no better backdrop than the French Riviera to launch a luxury dive watch. And it seems Ulysse Nardin think so too, unveiling four new iterations of their Diver Chronometer amongst the glamour and affluence at this year's Monaco Yacht Show. Plotting a cleaner bearing for the collection with a host of aesthetic up.................. 07.10.18 More
Omega Seamaster Aqua Terra Master Chronometer In-depth Review
Felix Scholz
The story in a second: This year the Aqua Terra received a major upgrade, and now we're seeing Omega's staple in a whole new light.Since it first surfaced in 2003, Omega's Aqua Terra has been a versatile everyman, stylish and sartorial, but tough enough for the real world. This year the collection levelled-up to Master Chronometer.................. 07.10.17 More
Friday Wind-down: 7 October, 2016 Paradise Edition
Andrew McUtchen
This is the strangest feeling Friday in a very long time. For starters, I associate Friday with relaxing, with kicking back and maybe getting away. Hitting the road and heading out to the beach, for example. Considering I've just returned from 48 hours in one of the most pristine islands and beaches in the world with Vacheron C.................. 07.10.16 More
Trialling Richard Mille Erotic Tourbillon RM69 with a Stranger Video Review
Felix Scholz
07.10.15 More
Felix Scholz
Along with grey dials and pocket watches, one of the most distinct trends of Watches & Wonders 2015 was the high calibre of women's watches. From diamonds to divers the ladies were spoilt for choice. Here are six of our favourites.Piaget Limelight StellaThe Limelight Stella is Piaget's first complicated watch designed explicit.................. 07.10.15 More
Tissot PRX Powermatic 80 Forged Carbon | INTRODUCING
Borna Bosnjak
The 40mm PRX Powermatic 80 gets a dial and case in stealthy, forged carbon fibre.Keeping the dimensions of the previous 40mm models, it sports an integrated rubber strap with quick-release tabs.At US$995, it becomes one of the most expensive PRX models in the line-up, matching the price of the carbon-cased Sideral.Ever since the .................. 07.09.24 More
TAG Heuer Carrera Chronosprint x Porsche Editions
Editor’s note: We had the opportunity to go hands-on with the pre-production TAG Heuer Carrera Chronosprint x Porsche models months before it launched, though please note that the dial font for the Carrera script changed for the production model to block lettering as you’ll see in the images below. Having said that, we still wanted to b.................. 07.09.23 More
Swatch x Blancpain Bioceramic Scuba Fifty Fathoms
Jamie Weiss
Blancpain’s iconic dive watch receives the MoonSwatch treatmentPowered by a SISTEM51 automatic movement, it’s water-resistant to 91m?Five colours are available, each named after different oceans and inspired by colourful sea slugsThe Swatch x Blancpain Fifty Fathoms has been one of the worst-kept secrets in the watch wo.................. 07.09.23 More
Zenith launches online store in Australia
One of the biggest gripes in the watch marketplace is accessibility. For example, when the MoonSwatch launched, and it was revealed it would only be sold in boutiques, many were concerned they did not have a place to visit locally to purchase it. This is where e-commerce is crucial, opening the doors and giving people access to timepieces remotely .................. 07.09.22 More
The Benetict Cumberwatches: Why so many watches have overcomplicated names
Borna Bosnjak
Benedict Cumberbatch, decorated actor, deserves recognition for his work in The Imitation Game,?The Power of Dog?and?Patrick Melrose.?Today, however, we’ll poke a bit of fun at something the Internet has been having a go at for years – his name. Re-christened as Blubberbutt Cunningsnatch, Bendyboot Coffeecup and Bendy.................. 07.09.22 More
7 of the best digital watches from A. Lange & Sohne to Gucci
Luke Benedictus
Digital watches are generally overlooked by the tastemakers of the horological elite, but we don’t think that’s really fair. Not only do they provide an interesting way of communicating the time that is easier to read (just ask your child), but they’re also a little more unusual and cut through the sea of anal.................. 07.09.21 More
Nick Kenyon
In a move that sees one of their most recognisable families undergoing a revitalisation, the new TAG Heuer Carrera Sport Chronograph collection is a serious statement by the brand. The Carrera DNA is clear for all to see, but the case and dial have been reinvigorated with some subtle changes that deliver a more contemporary and ene.................. 07.09.20 More
David Beckham's Tudors prove that old, messed up watches are the best
Time+Tide
Editor’s note: A little while back, old mate Becks did some promo videos with his watch brand of choice Tudor. Turns out that Mr Beckham isn’t one to baby his timepieces, something we fully endorse. Kick on, Becks.?David Beckham’s first Tudor.Tudor shared two short videos with their premier ambassador, Mr David Beck.................. 07.09.19 More
Bulgari is well placed to clean up at the GPHG, thanks to these 5 watches
Felix Scholz
There's no doubt that Bulgari like the GPHG. In 2017 they won the men's category for their Octo Finissimo Automatic and the Tourbillon prize for the Finissimo Skeleton.?A few years earlier, in 2014, they took home the Jewellery prize for their Diva High Jewellery Emeralds. Their odds are looking strong for the 2019 edition of the .................. 07.09.19 More
5 Montblanc watches that cover every base
Time+Tide
Editor’s note: The watches of Montblanc have been getting better and better over the last few years. Newer, cleaner designs and a streamlined product, along with smart value propositions mean that it’s a brand that should be on your radar. Don’t believe us? Here are five 2019 releases you should get across.?Since Da.................. 07.09.19 More
LIST: 6 of the best Longines Heritage releases
Cameron Wong
Right now in the world of watchmaking, there's a distinctly warm and fuzzy feeling of nostalgia in the air. A sentiment that is owed in no small part to Longines, who more than 10 years ago pioneered the popular heritage reissue trend we all know and love today. With a history that stretches back over the better part of the last t.................. 07.09.18 More
Cartier Tank's 100-year History and the People Who Made It Famous
Sandra Lane
Tank Louis Cartier from 1944.For any designer, regardless of product type, the holy grail is to create an object that so perfectly balances form and function and so elegantly expresses an aesthetic that it will not only last for many generations but will forever look as modern as it did when it left the drawing board. Among those r.................. 07.09.17 More
Panerai's Luminor 1950 8 Days Equation of Time Titanio: A Collector's Complication
Richard Cantley
With the release of the Luminor 1950 Equation of Time 8 Days GMT Titanium Panerai is placing one of haute horlogerie's most misunderstood complications into the classic Luminor package. Primarily known as one of the archetypal tool-watches, this latest release plucks the Luminor?from the depths of the ocean and puts it in the p.................. 07.09.16 More
Visiting Montblanc's Le Locle and Villeret Watchmaking Factories Insight
David Chalmers
Looking at Montblanc's recent list of hits – from the Meisterstuck Heritage Perpetual Calendar to the Tourbillon Cylindrique Geospheres Vasco da Gama- it’s easy to see why the brand is wearing the yellow?jersey in the race for the best ‘contender’ brand currently. But the truth is that these impressive wa.................. 07.09.15 More
Cartier Cl de Cartier Flying Tourbillon
Felix Scholz
The story in a second:Cartier have taken a regular Cle, applied a liberal sprinkling of diamonds and added a spectacular flying tourbillon. Just in time for Watches & Wonders 2015, Cartier have released news of the latest addition to their brand new Cle de Cartier line, which we explored recently. Forget the everyday elegance.................. 07.09.15 More
The Time+Tide team share 3 watches they are each circling right now
Time+Tide
If you ask a watch enthusiast, one of the most exciting parts of the hobby is not actually wearing watches. The real excitement stems from circling a watch, considering whether you really want it and, ultimately, hunting it down. Sometimes that journey is far more rewarding than the destination and, as many have expressed, we often g.................. 07.08.23 More
The Longines Museum is on fire! Which three watches should be saved?
Luke Benedictus
The Longines museum in St-Imier showcases the brand's illustrious history in the form of 500 timepieces, navigational instruments and timekeeping devices. Unfortunately, in this luckily fictitious scenario, the museum is on fire! Daniel Hug, Longines Head of Brand Heritage, can only save three watches before the whole place goe.................. 07.08.23 More
INTRODUCING: The Hublot Loves Summer Collection
Fergus Nash
With record-breaking temperatures searing Europe this summer, it's safe to say the beaches are an incredibly popular destination right now. To celebrate the launch of pop-up boutiques in three of Europe's most beautiful coastal areas, Hublot have released a limited-edition watch for each branch. We've seen Hublot produce summer-lov.................. 07.08.22 More
I want a pilot's watch but can't decide which one to buy
Sean Roberts
Though I try to fight it, I can't help but divide my collection into categories with accompanying check boxes; dress, diver, military etc. Many say this is a terrible way to collect, yet more than anything, I love how this forces me to experience different styles and aesthetics that I normally would not. Furthermore, in the proces.................. 07.08.21 More
IN DEPTH: The Tudor Black Bay Fifty-Eight Vs. Seiko Prospex SPB147J
Thor Svaboe
If a watch has become synonymous with the One Watch Collection, a quintessential vintage diver, or the perfect Sub reissue Rolex never released, it's the Tudor Black Bay Fifty-Eight. In fact, care of the recent navy blue update, it's currently as viral as the AD waiting lists are long. Personally, I love vintage tool watches, and e.................. 07.08.20 More
HANDS-ON: The Rado Captain Cook Bronze is going to stay golden, care of its copper alloy
Nick Kenyon
To even the most casual Time+Tide reader, the Rado Captain Cook is likely to be a known quantity. A strong, stainless steel, vintage-inspired design, backed up by a reliable modern movement in a range of sizes … all true, but that’s no longer the extent of it. For the first time, we can now add three Rado Captain Cook b.................. 07.08.20 More
The IWC Big Pilot flying higher than ever
Nick Kenyon
Editor’s note: Ergonomics have always been at the forefront of design for the IWC Big Pilot, with the large legible dial and oversized onion crown perfect for low-light cockpit conditions, and use with flight gloves. Despite this, it was a significant move when IWC took the design to a new place, with the Big Pilot Edition Ri.................. 07.08.19 More
RECOMMENDED READING: Alfredo Paramico on the vintage watch market
Nick Kenyon
Alfredo Paramico doesn’t look like a watch collector. Living in Miami Beach, he looks more like an action hero, tanned like Baywatch and ripped like Schwarzenegger, and clad from head to toe in the latest designer capsules. However, in spite of this initial Wooster-esque impression, he is in fact one of the most well-known co.................. 07.08.19 More